Digital Marketing Types
Do you know what type of Digital Marketing you’re using for freelancing? If not, then you might want to learn about the different Digital Marketing types out there. Here’s how I would classify them based on my personal experiences.
1- Social Media Advertising (SMAD)
Social media advertising is the main type of digital marketing types Series so I list it as the first in order. Social Media Advertising (SMAD) is a way of promoting products or services online by spreading awareness of those products or services among a targeted audience via social media platforms. SMAD includes posting content to social networking sites like Facebook, Instagram, Twitter, etc., and monitoring how they perform and whether the campaign was effective or not. Most companies today have a social media account, therefore they should be utilizing social media to advertise their product.
2- Search Engine Optimization (SEO)
Search engine optimization is also included in the digital marketing types series. Search Engine Optimization (SEO) is the practice of increasing the quantity or quality of traffic to a website from search engines via optimized web content. More specifically, SEO involves manipulating search engines “natural” or un-paid results – such as organic search results, which are the listings that appear in the free text at the top of SERPs – to achieve higher visibility in search results.
3- Pay Per Click (PPC)
Pay per click has a good role in digital marketing types. Pay Per Click (PPC) is a model of internet marketing where advertisers pay publishers each time users click their ads. Advertisers bid on keywords relevant to their campaigns and pay only when someone clicks on the ad. PPC is often considered the first generation of paid search marketing.
4- Content Marketing
This type of digital marketing types series is a kind of marketing done online, where marketers create useful information assets and distribute them across channels. This helps businesses attract the attention of customers looking for content related to their business.
5- Email Marketing
Email marketing is a method of disseminating commercial messages to a group of people, usually en masse, though sometimes individually. In its broadest sense, it refers to any activity involving the dissemination of emails including email spam. However, specific subtypes exist such as transactional emails sent to individuals, software automation techniques designed to capture market data, and organizational emails such as corporate newsletters or change notifications.
6- Mobile Marketing
Every digital marketer or digital marketing freelancer has to learn Mobile marketing. Because it is the marketing that uses mobile devices such as smartphones and tablets to interact with consumers. Marketers are increasingly incorporating mobile technology into direct advertisements and brand interactions with customers. Mobile applications have become popular methods of communication between brands and customers. Smartphones and tablet computers allow users to access the Internet while on the go, thereby providing opportunities for both retail sales promotions as well as engagement with customers. The integration of location-based technologies such as GPS, Google Maps, and Facebook check-ins help identify individual customers’ geographic locations enabling retailers to deliver personalized promotional offers and reminders to these customers at the precise moment and place of choice.