Microsoft is currently testing the newest version of OpenAI’s GPT-3 technology in a more enhanced Bing search engine. Google, however, has not yet been clear on how and when AI-driven features will be incorporated into its already popular search engine. Meanwhile, other competitors like Facebook, WhatsApp, and Instagram have been more hesitant in implementing ChatGPT-style AI technology, at least in a public sense.
ChatGPT Can Potentially Leave All Tech Rivals Way Behind
Global tech giants have announced their own versions of ChatGPT-like AI, with YouTube as the latest to reveal plans on how they will integrate it into their own platforms. Microsoft has promised to invest billions of dollars into OpenAI, the company behind ChatGPT, and has gone the furthest in distributing generative AI to consumers.
Microsoft is testing the latest version of OpenAI’s GPT-3 technology in a more enhanced Bing search engine and is planning to add the tool to the easily accessible Windows 11 taskbar, Office suite, and Edge browser. The plan ensures maximum exposure to the technology despite AI’s readiness controversy for the general public.
ChatGPT has proven useful in various applications, including exams, sermons, love letters, apology letters, coding software, and relationship advice. Companies have also used the platform to create emails and sales campaigns. Marketers believe the platform could be expanded to answer frequently asked customer questions and provide customer support. Healthcare professionals are excited about the potential use of AI to answer patients’ questions about symptoms and advise them on how to continue.
The AI tool could also provide simple care to patients in need, freeing up physicians for more serious work. Additionally, it has been listed as a co-author on more than 200 books on Amazon. Students have reportedly used AI’s power to write essays and create projects, while others have used it to find new recipes or to write cover letters for job applications.
After the Bing integration was introduced, media reports of the chat technology going haywire surfaced. Microsoft subsequently made some adjustments to the program but remained on course. Feeling the pressure from Microsoft, Google introduced Bard, a ChatGPT-like conversation robot powered by its LaMDA language model. However, Google is taking a more cautious approach than Microsoft.
YouTube’s new CEO Neal Mohan said generative AI would soon be offered to creators to “expand storytelling and raise their production value.” However, the company is “taking the time to develop these features with thoughtful guardrails.” Meta has also been cautious about ChatGPT-style AI for its key social media platforms Facebook, WhatsApp, and Instagram. CEO Mark Zuckerberg has yet to provide clear plans on how AI will be integrated into these platforms.